Goth aesthetic tumblr5/14/2024 ![]() Shopping suggestions: Brands like Adidas and Nike (or knockoffs), Alexander Wang, the monochrome section of H&M, Etsy store BVHVN (where the above “FLEEK” shirt came from), mesh shirts, black sportswear with white accents, running leggings for men. Also, lots of neon sneakers and sports bras. Basically, it’s just goth looks for very clean, sporty vampires with shiny ponytails, who only drink the blood of people who have recently consumed a lot of electrolytes. If you want to examine the supposed philosophy behind Health Goth, we invite you to read one of these articles from Marie Claire, Vice, or the Observer. But if that skeleton is wearing a flower crown, it’s pastel goth. OK, actually, everyone on Tumblr is obsessed with skeletons. You’ll see this style all over Tumblr, mostly in the form of pastel-colored blog backgrounds, photos of clouds and macaroons, kittens, Rookie magazine, inverted crucifixes and Illuminati symbols, pale lilac hair, semi-ironic floral collages, and plenty of skeleton imagery. (Note: There’s some overlap with Soft Grunge, but while Soft Grunge is more like the burnout girl in your homeroom who smoked menthols under the bleachers, Pastel Goth is like if that girl went shopping at Claire’s after school.) The pastel aesthetic describes everything from Kyary Pamyu Pamyu‘s lolita-influenced color scheme to Lana Del Rey‘s faux-retro aesthetic. Calm down.)Shopping recommendations: WeekendCloset, electricskinny, Magicute‘s custom tees, Radlove Vintage, your local vintage store. Tumblr teens are not ruining your youth by taking whimsical selfies in secondhand Soundgarden hoodies. Look, the ’90s grunge subculture is not an oppressed minority. (Note: the Wikipedia entry for Soft Grunge is entertainingly catty, using the phrase “1990s appropriation” with no apparent irony.
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